There is nothing that can undermine the importance of quality. Most forms of marketing are known to be more expensive.
Most often, it is not just in the product or service that you offer that you make a success of yourself.
This is where email marketing comes in very useful You must have substance in what you are offering, or no one would be interested in you.
Whether in being able to execute them well or even hiring a professional to manage it for you, you will have a definite outflow.
However, you should be able to let everyone know that you are there, and that you matter. This is what marketing does for your product and company.
If you are a small business that is looking to grow, you need to have a well defined goal, and a solid strategy to help you reach it. While the
benefits cannot be ignored, the constraints of a small business must also be borne in mind.
For any small business email marketing is the best way to gain mileage and be in constant touch with your client universe. While the internet is growing rapidly as the main medium of exchange, email marketing is becoming the most used form by all companies, and mainly the smaller ones.
When you decide to use an email marketing tool, you must first set yourself some guidelines. The most important is to have a well planned and carefully
screened email marketing universe - the people your communication will go out to. It is important to include prospects and those who have switched loyalties.
Periodic review of your set of contacts is also important to include new names, and also remove those who do not wish to receive communication.
Once you have your email lists ready, you will need to plan how often you would like to communicate with them.
Decide on a specific time and date - it could be once a week or even fortnight. Ensure that your emails are not too far apart, or they may tend to lose impact.
A strong email message is important. It must add value and share some insights.
Do not send out pointless or loose emails which have nothing to say, as it is a waste of everyone's time and does more harm than any good. It is good to end
your emails with a point that is to be addressed in the next mail, or even a loose thread hanging so there is some anticipation growing. Always ensure your
clients look forward to getting the next email.
Source : http://smalbusinessemailmarketing.blogspot.co.uk/2011/09/small-business-email-marketing.html